Business Growth

Blogging l An Essential Strategy for Marketing and Business Growth

Posted by Drew Becker on 10/14/20 11:37 AM

The importance of Organic Content Creation on your website, in increasing leads, search engine ranking and overall trustworthiness cannot be overstated. Amazingly, with technological shifts and search engine algorithms constantly changing, this is mostly in the form of developing blogs. In fact, 77% of internet users read blogs and 60% of people purchase a product after originally reading a blog post about it.

When many think of blogs they think of travel, parenting, fashion, etc. However, blogs have completely altered the playing field for many organizations. In fact, websites that also have a blog are shown to have 434% more indexed pages72% of online marketers describe content creation as their most effective SEO tactic and companies who blog get 97% more links to their website, which includes you!

Now that we have established blogging as essential in growing your brand and business, let’s define blogging, and how it differs from Business BloggingMerriam-Webster defines blogging as “a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors,” whereas Hubspot defines business blogging as, “a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.”

As you can see there are similarities, but using your blog for business purposes requires you to also use SEOsocial mediaeducation and other marketing tactics to ensure their success. Just like social media, using these valuable tools is essential, but a strategy is needed to find success. Just as brands use Instagram differently than an individual, using blogs efficiently and effectively can have substantial impacts on success. 

Lastly, it is understood that blogging is extremely time consuming, in fact, it takes about 3.5 hours to write an average blog post. You are not alone, however, most blogs (over 60%) publish 1-5 guest blogs per month. Guest blogging creates original content, but also relationships between your business and the guest blogger. As well as creating trustworthiness and credibility for your blog and organization. Further, content creation can be outsourced, to organizations like our own, so that businesses can focus on their niche, while content creators can focus on promoting their clients.

For more on creating your first blog one of our favorite guides is here from Codeinwp.

If you could use help developing, writing, strategizing or publishing your blog we are always looking for clients that are a good fit and meet our vision of transforming the world into a greater place of freedom, equality and ingenuity through partnering with start-ups and small businesses to emulate and create the DNA of their organization.

Did you know that judgements on a company’s credibility are 75% based on the company’s website design? Not only can we help you develop an amazingly designed and organized website, but we also have the tools with Shopify to create a profitable and affordable website. If you’d like to get started click here for a special trial offer from Shopify.

Topics: marketing, marketing tips, Services, SEO

Business Growth: Tools, Tips, and Resources

Entrepreneurs have a lot of tasks to juggle daily. This blog will help business owners like you, save time and increase efficiency. I will provide tips and tools to streamline your life, business, and help you reach your goals.

Marketing, sales, and services work together to increase business growth and define a brand. Technology that tracks your full business funnel from attraction to evangelist. Clear, concise messaging will help you attract new customers, increase lead generation, save sales time, and keep your customers happy to refer you to their friends. Together, let's create more buzz about your business and growth potential.

I look forward to nerding out over business growth solutions with you. Let's learn and share business resources. Let's create more buzz about your business and grow better, together.

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